Leo Dalaz / Insights
Brand notes for SaaS teams building what is next.
Practical perspectives on turning complex products into brands buyers can understand, trust and choose.
SaaS branding / 2026
5 SaaS branding mistakes that make strong products harder to trust
Five quiet mistakes that make a capable product feel less clear, less credible and harder to choose than it should be.
B2B positioning
How to make a complex B2B app easier to understand at first glance
A practical framework for turning product complexity into a story buyers can understand before they book a demo.
Brand systems
What a SaaS brand system needs beyond a logo
The parts that turn a good first impression into a usable system for product, sales, launch and what comes next.
More practical notes on brand strategy, identity and illustration for technology companies are in development.