01
Complex product, unclear value
Branding turns product complexity into a clearer story the market can understand and buy into faster.
Brand Designer specialized in SaaS and apps.
I turn complex digital products into clear, distinctive brands built to earn trust, stand out and scale.
Why Branding Matters
In SaaS, a strong product is not enough.
If the market does not understand your value, trust your product or remember your brand, growth becomes harder than it should be.
02
Category sameness
In crowded SaaS categories, distinctiveness helps people recognize, remember and prefer your product over similar alternatives.
03
Low trust at first touch
Before a demo or a trial, the brand already signals credibility, maturity and quality to the right buyers.
04
Inconsistent experience across touchpoints
A stronger brand system creates consistency across product, website, sales and marketing, making growth feel more intentional.
About / 01
I design branding for SaaS products with strategic clarity and visual distinction.
I’m Léo Dalaz, an independent Brand Designer specialized in SaaS, apps and digital products. I work across brand strategy, positioning support, visual identity and art direction for companies that need a clearer and more credible market presence.
With eight years in design and more than 50 brand projects delivered, I build systems that help digital products communicate better, look more distinctive and scale with consistency. Bachelor in Design, UNISATC, 2024.
8 YEARS
DESIGN EXPERIENCE
50+
BRAND PROJECTS
SPECIALIZED
SAAS, APPS & DIGITAL PRODUCTS
Portfolio - Selected Work
11 projects
Select Work
Ways of Working
Two focused ways to build the brand around your product.
Option 01
Focused offer
Visual Identity
For SaaS and app companies
For SaaS and app companies that already have a clear strategy and need a distinctive, consistent and scalable visual identity.
Option 02
Strategic offer
Complete Branding
Brand Strategy + Visual Identity
For SaaS and app companies that need strategic clarity, positioning and differentiation before building the visual identity.
Methodology
A complete brand process in up to 45 days.
10 DAYS
Brand Strategy
25 DAYS
Visual Identity
10 DAYS
Marketing Activation
How the process works
01
Brand Strategy
We define the positioning, audience, differentiation and strategic direction of the brand.
02
Visual Identity
The strategy becomes a distinctive and scalable visual system for the product.
03
Marketing Activation
The brand is prepared for its main communication and launch touchpoints.
04
After delivery
180 days of support for implementation, consistency and brand decisions.
Support begins after the 45-day process is completed.