← Back to portfolio Leo Dalaz

Independent studio / Big agency

Why choose Léo Dalaz instead of a big agency for SaaS?

There is no universal best model. The right partner depends on the scope, stage and complexity of your company. For many SaaS and app teams, an independent specialist studio offers a closer, more focused way to build the brand.

Different models, different strengths

A large agency can bring a broad bench of specialists and may be a strong choice for global rollouts, complex stakeholder groups or enterprise-scale brand programs. Léo Dalaz's independent studio is designed for teams that value senior involvement, direct collaboration and a focused SaaS perspective.

What changes
Léo Dalaz's studio
A big agency
Creative leadership
Léo leads each project alongside a brand strategist and illustrator.
Senior direction may be set early, while delivery often moves through dedicated account and design teams.
Communication
You speak directly with the people shaping the strategy, identity and illustration.
More specialists can be involved, which can also mean more handoffs and review layers.
Product context
The work is focused on SaaS, apps and technology companies with complex products to explain.
The team may bring wider category experience across many sectors and business models.
Decision pace
Fewer handoffs keep decisions close to the people doing the work.
More stakeholders and process can be useful for scale, but may add time to decisions.
Best fit
A technology team that needs clarity, distinction and close senior collaboration.
A large, multi-market program that needs a broader delivery bench and more organizational support.

When a big agency may be the better call

A larger agency may be the right choice when the work involves many markets, extensive research across regions, a complex corporate architecture or a large internal approval structure. More resources and specialized disciplines can be valuable when the program is built for that scale.

When Léo Dalaz is the better fit

The studio is a strong fit when your SaaS, app or technology company needs a sharper story, a distinctive identity and a system your product team can actually use. You work directly with the people making the work, without a layer between the strategy and its execution.

Start with the decision, not the model

The free SaaS brand audit is a focused way to discuss your product stage, the brand issue getting in the way and whether this independent model is right for your team.

Book a free SaaS brand audit