Curriculum vitae / Senior profile

Léo Dalaz. Senior Brand Designer & Art Director.

Brand strategy, identity, illustration and naming for SaaS, apps and technology companies that need to be understood, trusted and chosen.

Contact Léo ↗ View selected work ↓

8 yearsDesign experience

50+Brand projects

SaaS + techCore specialization

Profile / 01

A specialist perspective from strategy to craft.

I turn complex products into clear, distinctive brands that people can recognize and remember.

Léo is a Senior Brand Designer and Art Director with eight years of experience in branding. His work combines positioning, naming, visual identity and illustration so growing technology companies can communicate with more clarity, credibility and character.

Experience / 02

The work behind the point of view.

A hands-on design path across independent studio work, brand design and creative direction.

Founder

Studio Dalaz

Lead end-to-end branding projects, from research and positioning through naming, concepts, visual identity and brand guidelines.
Develop distinctive brand systems for SaaS products, startups and technology companies, spanning logos, typography, illustration and visual applications.
Direct creative development, collaborate with clients and use generative AI for research, concept exploration and creative production.

Dec 2022 - Present
Brazil

Assistant Brand Designer

Andriel Luersen Design

Dec 2021 - Feb 2023

Graphic Designer

Freelance / Self-employed

Jan 2020 - Dec 2021

Graphic Designer

Wizard by Pearson

Oct 2018 - Dec 2019

Expertise / 03

The disciplines that make the system work.

Strategy and visual craft are shaped together, not treated as separate decisions.

Brand Design

Brand identity systems, logos, typography, graphic systems, iconography, illustration, art direction and brand guidelines.

Strategy & Naming

Brand strategy, positioning, differentiation, naming, visual concepts and creative direction.

Design Tools

Figma, Adobe Illustrator, Adobe Photoshop, Adobe InDesign and Adobe After Effects.

Generative AI

Creative research, prompt development, visual experimentation, ideation, concept refinement and AI-assisted production workflows.

AI workflows / 04

Technology as part of the creative process.

Léo uses generative AI to broaden visual exploration, accelerate iterations, test creative directions and support production while keeping design fundamentals, concept quality and human judgment at the center of the work.

Education / 05

Bachelor's Degree in Design.

UNISATC, Brazil
2020 - 2024

Contact

Let’s build the next clear, distinctive brand.

For a SaaS, app or technology company that needs a sharper story and a visual system built to earn trust, start with a conversation.

Book a free audit Email Léo ↗