01
Buyers cannot explain what you do
When the story takes too long to understand, a strong product is easier to ignore. We turn complexity into a clear value people can repeat and buy into.
We are specialized in brand design for SaaS and apps.
We build brands for SaaS and apps, combining strategy, identity and illustration to help technology companies earn trust and stand out.
Free 45-minute audit. Bring your site, product or current challenge.
Why Branding Matters
For SaaS and apps, a weak brand costs you growth.
When buyers cannot understand the value, trust you with their data or see why you are different, demos, sign-ups and sales become harder to win.
02
You look like every other SaaS
Familiar category signals can make a product feel safe, but sameness makes it forgettable. Distinctiveness gives buyers a reason to remember and prefer you.
03
Trust comes before the sign-up
Before sharing personal information or card details, buyers need to feel the company behind the SaaS is credible, focused and ready for their problem.
04
Every touchpoint tells a different story
When product, website, sales and launch materials do not work together, the buyer has to connect the dots. A system keeps the message clear everywhere.
05
Easy to compare, hard to choose
Without a clear position and a distinctive visual system, your product blends into the category and gives the right buyer no reason to choose you.
About / 01
We build brands and illustrations for SaaS, apps and technology.
Léo Dalaz is a Senior Brand Designer specializing in SaaS, apps and technology companies. With eight years in design and more than 50 brand projects delivered, he helps complex products become clear, credible and easier to choose.
Through his independent studio, Léo leads each project alongside a brand strategist and illustrator. Together, the team builds the strategic story, visual identity and illustration system a product needs to grow with consistency.
8 YEARS
DESIGN EXPERIENCE
50+
BRAND PROJECTS
TEAM
DESIGN, ILLUSTRATION & STRATEGY
Portfolio - Selected Work
9 selected projects
Select Work
The next step
Ready to give your product this level of clarity?
Bring your current site, product or challenge to a free audit. We will identify the brand gap worth solving first.
What we do
Four specialties. One brand system.
For SaaS, apps and technology companies that need to be understood, trusted and chosen.
01
Brand Strategy
Clarify the category, value and difference that make the right buyer choose you.
02
Brand Identity
Build a recognizable visual system that earns trust across every important touchpoint.
03
Illustration
Turn complex ideas and product stories into something people can understand and remember.
04
Naming
Give the product or company a clear, ownable name people remember.
SaaS branding notes
Useful thinking for teams building brands people choose.
SaaS / 2026
5 SaaS branding mistakes that make strong products harder to trust
Five quiet mistakes that make a capable product feel less clear, less credible and harder to choose than it should be.
Read article →B2B positioning
How to make a complex B2B app easier to understand at first glance
A practical framework for turning product complexity into a story buyers can understand before they book a demo.
Read article →Brand systems
What a SaaS brand system needs beyond a logo
The parts that turn a good first impression into a usable system for product, sales, launch and what comes next.
Read article →FAQ
Questions worth answering before you invest.
When is the right time to invest in branding?
Usually when the product has outgrown its story. If buyers struggle to understand the value, the brand looks like the category or the team is preparing for a more visible stage of growth, it is time to build a system that does the product justice.
What will we actually receive?
Every scope is built around the product, but a complete project can include brand strategy, positioning, visual identity, custom illustration, key mockups and a practical brandbook your team can use with confidence.
How much should we budget?
Projects start at USD 2,000. We define the final investment after understanding the product stage, the strategic challenge and the touchpoints that need to work together. The first call is the quickest way to find the right scope.
How does the 45-day process work?
We move from strategic clarity to visual identity, then turn the system into key mockups and a practical brandbook. You always know what we are deciding, why it matters and what comes next.
Can we work together remotely?
Yes. The studio is based in Brazil and works remotely with technology teams worldwide. The process is structured for focused collaboration, clear decision points and momentum without unnecessary meetings.
What happens after the brand is delivered?
You receive 180 days of support for implementation, consistency and real-world brand decisions, so the new system keeps working as the team puts it into use.
Still deciding? A free audit helps you identify the brand issue worth solving first, before committing to a full project.
CHECK IF WE ARE A FITMethodology
A complete brand process in up to 45 days.
10 DAYS
Brand Strategy
25 DAYS
Visual Identity
10 DAYS
Mockups & Brandbook
How the process works
01
Brand Strategy
We find the clearest category, strongest value and most relevant difference to give the brand a focused point of view.
02
Visual Identity
The strategy becomes a distinctive visual system built to earn recognition and work wherever the product shows up.
03
Mockups & Brandbook
We bring the identity to life in key mockups, then turn it into a practical brandbook your team can use with consistency.
04
After delivery
180 days of support to help the team implement the system, maintain consistency and make confident brand decisions.
Support begins after the 45-day process is completed.
Free SaaS brand audit
Make your product easier to choose.
In a focused 45-minute call, we identify the first brand decision that can help buyers understand, trust and choose your product.